![]() But different audiences behave differently on different websites. Obviously, graphic designers already know all this stuff in principle. Graphic designers and UX professionals can use heat mapping tools to understand how user behavior is impacted by graphic elements like color, contrast, and placement, ultimately driving a website to convert more effectively. The last thing you want is a redesign that doesn’t work better than the original. Redesigning a website can be an expensive, time-consuming undertaking. Here are a few scenarios where having heat map data handy can help you quickly make better marketing decisions: Website redesign As flippant as it sounds, heat maps are so useful and so intuitive that you should pretty much have one on the go all the time and check it regularly. It also lets you see which elements on the page were clicked on even though they weren’t actually linked to anything.Ī List Report displays similar information, but in a graph format to make spotting trends (like whether your most-clicked elements actually aren’t links) easier on the eye. the total amount of clicks on the page), and lets you drill down into demographics (like how many of those clicks came from a mobile device, or whether they came from a new or returning visitor). ![]() It shows you what percentage of clicks each element has received (vs. Blue is fewest, while green, orange, and red represent progressively more clicks.Īn Overlay report lets you see the breakdown of clicks on your page in a visual way. You can see in the thumbnail above that there are small plus signs on the page.Įach of these represents a page element, and their color represents how many clicks they get. This lets you see exactly which individual elements generate clicks. Overlay and List ReportsĪn Overlay report breaks down the clicks on your website into percentages per element. We’ve written an entire article that explains more about how this tracking can help businesses - especially ecommerce brands - figure out what happens between a click and a purchase (or why many people leave a site without adding to cart). Now you know what to change to make the page convert.Īnother really valuable application of the Confetti Report is its ability to track custom parameters – like whether someone visited your website from a paid advertising campaign, or a particular email blast. They want to click through - they just can’t figure out how. The confetti click track report reveals that people visit that page, try to click on a bunch of different items that aren’t clickable, and then get frustrated and leave. That can give you unique insights into how people navigate or fail to navigate your website.įor instance, let’s say a certain page has a high bounce rate. Partly because you’ll be surprised at the weird stuff people click on, including non-clickable elements. It’s a high-resolution view that lets you see individual clicks, each represented by a colored dot on the report. “These are sharp drop-off points that are hard to see with just Google Analytics.” Confetti ReportĬonfetti is like a highly specific version of a traditional heat map. ![]() Sudden, strong color changes can indicate that visitors “think whatever follows is no longer connected to what came before (called ‘logical ends’),” says Peep Laja, founder of Conversion XL. It also tells you where your design isn’t quite on the nose. Scroll map tells you where the CTA sweet spot on your site is: the place most eyeballs see. This matters because if most of your readers aren’t reading your long-form blog posts, you may be better off spending your time creating other types of content. Should you have longer or shorter content on the page?Ī scroll map lets you see what proportion of your visitors scrolled where before bouncing. In addition to heat maps, there are several reports that can show you where your clicks came from, how far visitors scrolled, and more. This means that when you look at your heat map, you can quickly see which areas of the page get a lot of action and which don’t. A heat map analysis gives you a visual overview of where your visitors click on your page - the more clicks, the brighter the area, creating what we call “hotspots.”
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